About Jennifer

My Story

Hi, real Jennifer here. Actually it’s Jenn, and I love hats, coffee, and cuss words – not necessarily in that order. Also, I started Bloom and Hustle, LLC when life was so heavy that I needed my business to be light. I’ve been working in social media for over a decade and have learned that what my clients need most is for their social media to really be their own but to not take over their lives.

When you are the heart and soul of your business, you just can’t outsource your online personality. It has to be you. I had to come to grips with that for myself, which is how I came to create this absolutely joyful work I do today that is totally and authentically my own. What I do on social media isn’t necessarily what you’ll do. That’s the beauty of it – I’m going to help you bloom on social media so that it supports your life, your business and of course all of your goals. Social media can be light, stress-free, and it should be exactly how you envision it.

But you don’t have to do it alone. Let’s get social together.



To help business owners understand the ins and outs of social media while focusing on consistent posting schedules and helpful tools that make social media easier and not extremely time-consuming. My favorite part of all this is also helping you find and use your authentic voice to personalize your social media platforms.



My goal is to educate others on how they can learn from my mistakes so that they can avoid making costly mistakes while building an online presence for themselves or their brand. I strive to change the game of social media from fake and scary to authentic and empowering. I'm working on it daily and invite you to join me,


Core Values

My greatest joy is helping business owners and solopreneurs navigate their way on social media to craft an online presence for their business that is authentically their own, not a cookie cutter version.

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Taking the Stress Out of Social Media Marketing

March 07, 20232 min read

social media

Social media can be a great tool for building relationships with your customers, but it can also be incredibly stressful! Between trying to stay active and making sure you're creating content that engages your audience, it's easy to feel overwhelmed. But taking the stress out of social media marketing isn't impossible. Here are some tips to help you do just that.


Keep It Simple

The key to taking the stress out of social media marketing is to keep things simple. Start by focusing on just one or two social networks instead of trying to manage all of them at once. Figure out which ones are most likely to reach your target audience, then create an editorial calendar so you know what type of content you'll be posting and when. This will help you stay organized and make sure that you're consistently engaging with your followers.


Analyze Your Results

Another way to reduce stress when it comes to social media marketing is by analyzing your results. Track how many likes, comments, and shares each post receives so you can identify what's working and what isn't. This will give you a better idea of what type of content resonates with your audience and help you create more effective campaigns in the future. Plus, it's always satisfying to see tangible evidence that all your hard work is paying off!


Take Breaks

Finally, remember that it's important to take breaks from time-to-time in order to avoid burnout. Make sure that you schedule time away from social media so that you don't feel like it's consuming all your free time—you'll thank yourself later! Plus, taking regular breaks gives you an opportunity to step back and reflect on the progress you've made so far.


Social media marketing doesn't have to be a stressful task! By keeping things simple, analyzing your results, and taking breaks when needed, you can ensure that managing your accounts is an enjoyable experience rather than a chore. So go ahead—give these tips a try and see how much less stressed out about social media marketing you are!

Contact me and let's see how I can help you! jennifer@bloomandhustle.com

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Social Media Confidence Coach teaching business owners how to build their online presence while finding their online voice and having F-U-N! | Social Media Strategist | Platform Coach | Content Creator | Hashtag Explorer

Jennifer Nichols

Social Media Confidence Coach teaching business owners how to build their online presence while finding their online voice and having F-U-N! | Social Media Strategist | Platform Coach | Content Creator | Hashtag Explorer

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Public Speaking

Are you part of a networking group, Chamber of Commerce, or business association?

When you get together with other members of your group and try to talk about social media best practices, does all the air get sucked out of the room? Yeah. That happens. Social media is a really difficult topic in networking groups because so many small business owners are winging it. And because they’re winging it, they don’t have a lot of confidence talking about it or sharing advice.

Let’s change that. Give me a call. Get your group together. Bring coffee. Supply pens and notepads. We’re going to talk about social media. In my public speaking gigs, I take the mystery out of social media and provide several tools for creating an individualized strategy. I will not overwhelm you, but I will give you enough information to start building a more consistent and more authentic social media presence.Want to be the MVP of your networking group?

Ready to Boost Your Visibility Online?

  • Create

  • Content

  • Consistently with

  • Confidence


Tell me more, tell me more!

What is a social media confidence coach and what can they do for me?

I help business owners move past their social media roadblocks to show up online authentically, confidently and intentionally.

Do I have to relinquish access to my social media accounts?

Not unless you'd like to share access or allow me to make changes but even if we do that, you'll never have to share your passwords. That's my promise!

How many hashtags should I use?

There is no simple answer because it changes per platform. I'd like to have you consider focusing on using the correct hashtags to reach your ideal audience. That is where your power and potential for reach is hiding.

How often should I post?

The best answer for this comes from you. How often can you commit to being consistent and showing up? Algorithms are fond of consistency over frequency. Remember your schedule needs to be something you can keep up with.

I want to grow my following quickly, should I buy followers?

* NO. If you've never paid for friends in real life then don't pay for friends and followers online.ecusandae.


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