About Jennifer

My Story

Hi, real Jennifer here. Actually it’s Jenn, and I love hats, coffee, and cuss words – not necessarily in that order. Also, I started Bloom and Hustle, LLC when life was so heavy that I needed my business to be light. I’ve been working in social media for over a decade and have learned that what my clients need most is for their social media to really be their own but to not take over their lives.

When you are the heart and soul of your business, you just can’t outsource your online personality. It has to be you. I had to come to grips with that for myself, which is how I came to create this absolutely joyful work I do today that is totally and authentically my own. What I do on social media isn’t necessarily what you’ll do. That’s the beauty of it – I’m going to help you bloom on social media so that it supports your life, your business and of course all of your goals. Social media can be light, stress-free, and it should be exactly how you envision it.

But you don’t have to do it alone. Let’s get social together.



To help business owners understand the ins and outs of social media while focusing on consistent posting schedules and helpful tools that make social media easier and not extremely time-consuming. My favorite part of all this is also helping you find and use your authentic voice to personalize your social media platforms.



My goal is to educate others on how they can learn from my mistakes so that they can avoid making costly mistakes while building an online presence for themselves or their brand. I strive to change the game of social media from fake and scary to authentic and empowering. I'm working on it daily and invite you to join me,


Core Values

My greatest joy is helping business owners and solopreneurs navigate their way on social media to craft an online presence for their business that is authentically their own, not a cookie cutter version.

blog image

Social Media for Your Business Growth

August 16, 20232 min read

social media

Unleash the Power of Great Content and Social Media for Your Business Growth

Ready to take your business to the next level? It's time to harness the incredible duo of great content and social media. These two factors are key to reaching your business goals, and here's why:

Engagement is the name of the game

To make waves in the online world, you need engaging content. Your words should grab your audience's attention and make them want to share, like, and comment. Connect with your readers by knowing who they are and what they're interested in. Ask questions to get feedback and spark discussions. And don't forget to break up your content with visuals for a more enjoyable reading experience. 

Be Authentic, Be You

Remember the wise words of the Genie from Aladdin: "Be Yourself!" Your content should reflect your true self and your brand. Authenticity is key to building trust and connecting with your audience. Whether it's a funny, happy, or sad story, let your emotions shine through. Stay present and focus on the future, as that's what keeps people interested and coming back for more.


Social Media: Your Business's Best Friend

Social media platforms are your free stage to shine and showcase your brand. With countless options available, you can reach a massive audience every day. Share your engaging content and encourage your audience to like, comment, and share. The beauty of social media is that you can track your reach and engagement, allowing you to fine-tune your strategy and boost your sales.

Gary Vaynerchuk, an expert in the field, has said it best: "Content is the gateway drug to opportunity." So, unleash your creativity, stay authentic, and don't be afraid to share your greatness with the world through social media. If you believe in the power of this approach, you can either tackle it yourself or find someone to guide you along the way.

Get ready to witness the growth and success of your business like never before. It's time to maximize the potential of great content and social media. Let's make it happen!

Contact me and let's see how I can help you! jennifer@bloomandhustle.com

social medialess overwhelmmarketingsocial media marketing
Social Media Confidence Coach teaching business owners how to build their online presence while finding their online voice and having F-U-N! | Social Media Strategist | Platform Coach | Content Creator | Hashtag Explorer

Jennifer Nichols

Social Media Confidence Coach teaching business owners how to build their online presence while finding their online voice and having F-U-N! | Social Media Strategist | Platform Coach | Content Creator | Hashtag Explorer

Back to Blog

Public Speaking

Are you part of a networking group, Chamber of Commerce, or business association?

When you get together with other members of your group and try to talk about social media best practices, does all the air get sucked out of the room? Yeah. That happens. Social media is a really difficult topic in networking groups because so many small business owners are winging it. And because they’re winging it, they don’t have a lot of confidence talking about it or sharing advice.

Let’s change that. Give me a call. Get your group together. Bring coffee. Supply pens and notepads. We’re going to talk about social media. In my public speaking gigs, I take the mystery out of social media and provide several tools for creating an individualized strategy. I will not overwhelm you, but I will give you enough information to start building a more consistent and more authentic social media presence.Want to be the MVP of your networking group?

Ready to Boost Your Visibility Online?

  • Create

  • Content

  • Consistently with

  • Confidence


Tell me more, tell me more!

What is a social media confidence coach and what can they do for me?

I help business owners move past their social media roadblocks to show up online authentically, confidently and intentionally.

Do I have to relinquish access to my social media accounts?

Not unless you'd like to share access or allow me to make changes but even if we do that, you'll never have to share your passwords. That's my promise!

How many hashtags should I use?

There is no simple answer because it changes per platform. I'd like to have you consider focusing on using the correct hashtags to reach your ideal audience. That is where your power and potential for reach is hiding.

How often should I post?

The best answer for this comes from you. How often can you commit to being consistent and showing up? Algorithms are fond of consistency over frequency. Remember your schedule needs to be something you can keep up with.

I want to grow my following quickly, should I buy followers?

* NO. If you've never paid for friends in real life then don't pay for friends and followers online.ecusandae.


More Services

Contact Me

© Copyright 2023. Bloom and Hustle. All rights reserved.